Evergreen Messaging
Storytelling That Turns Readers Into Regulars for Service-Based Businesses
Why Choose to Elevate Your Messaging with Likely Eleven?
Appropriately Emotional
your brand story will evoke emotion, not in a salesy, manipulative way, but in a motivating, trust-building way
Thoughtful Processes
using a unique combination of research-backed professional storytelling strategies and my own experience working with brands for 5+ years, I developed a signature website writing method for service-based businesses
Evergreen
my style of storytelling focuses not on what’s trendy, but on what’s true and will remain true, creating an evergreen narrative that will authentically represent and grow with your business for many years to come
Social media ebbs and flows, often feeling unreliable for small business owners.
This is why it’s important to solidify your core brand story as the asset that it is.
You can take your story with you anywhere and still connect with your people - social media, your website, conferences, local news appearances, flyers around town, you name it, and your story will thrive there.
My signature service not only clearly defines your brand story but also gives you multiple versions (long and short), including taglines, so you can reliably and effectively communicate your story on your website and beyond.
Evergreen Messaging empowers business owners with on-point professional storytelling that deepens brand identity and illuminates what customers love most about your business.
Signature Service
The care, thought, and endless energy you put into creating the best experience for your community will be felt on your website when you elevate your messaging with Likely Eleven.
Evergreen Storyteller
Discovery Call (30 min) + Brand Strategy Call (1 hr)
Market Research + Interviews (founder, employee, customer)
Up to Five Pages of Website Copywriting
SEO Keyword Optimization
Likely Eleven Brand Story
lives on your about page
Core Message Statements
taglines, brand promise, purpose, vision, values, and mission
Brand Story Social Update (3 social posts)
seamlessly introduce new messaging
Brand Story Bank (everything in one place)
traditional + short versions of your brand story
taglines, core message statements, brand buzzwords/phrases
Pricing: $2,800 (flexible payment options available)
Evergreen Messaging is for You if…
✦ your website describes what you do, but doesn’t show the depth of your impact
✦ you’re ready to put what sets your brand apart from the competition on full display
✦ your business needs a defining story that isn’t simply “how your brand came to be,” and instead one that backs up your brand name, logo, vibe, and offering with a memorable message
✦ you’re inspired to deepen your brand identity with creative, authentic storytelling
✦ you want to properly position your brand to be reflective of your mission and values
Brand Storytelling That Represents the Transformation of Those You Serve
It’s the story of their journey, and the impact you’ve had on their everyday lives, personal goals, and even their future. Your brand story isn’t solely about you or solely about your customer; it tells the story of your brand - a thoughtfully strategic blend representing you, your purpose, your ideal customer, and the true impact of your service.
Need Something Else?
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Looking for a quick way to strengthen your brand message that doesn’t require full website copywriting? The Likely Eleven About Page Refresh combines website copy and brand storytelling to create a lasting impact.
Pricing: $850
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As a service provider, designing your service and crafting a message that fully communicates the value of your offering is like… the hardest part. I know from personal experience how challenging this can be! If you’re stuck staring at a blank page or at words that “get the job done,” but don’t really reflect your efforts, hiring a writer is about to make your life much, much easier.
Starting at $850
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An in-depth breakdown of your brand story framework including: a traditional brand story, taglines, ideal customer outline, market research summary, and core brand definitions (mission, vision, purpose, personality). This is especially useful if you have a team that needs a reference point for creating marketing materials or simply talking to current/potential customers about your offerings.
Pricing: $1,100
Did you know? At least 76% of people will check your online presence before deciding to visit you in person.
When you work with Nicole, you aren’t just getting words - you’re also getting creative, customer-focused strategy and memorable brand positioning.