Blogging Services
As a service provider, you’re pouring everything you’ve got into ensuring the best experience for your clients, working to exceed expectations, managing and fielding questions and concerns, staying up to date on best practices… the list goes on!
So, of course, you don’t have time to manage a blog, but you often find yourself explaining something to one client and thinking, “I wish all my clients could hear this.”
Or you have a strong desire to share more about your mission and thoughts on topics within your industry.
If you want your website to be a valuable resource for your audience and an expression of the passion you hold for your work, you’ve come to the right writer.
Two Signature Packages
High-quality blog posts that stand the test of time & establish your position as the go-to resource.
Essential Blogger
2 Blog Posts per Month
Quarterly Strategy Call + Creative Direction
Monthly Content Planning + Scheduling
Keyword Research (find the best topic/angle)
Topic Research for All Posts
Writing, Editing, Publishing, SEO
Blog Performance Reporting (quarterly via email)
2 Social Posts Per Blog (graphics and captions)
Pinterest, Instagram, LinkedIn, Facebook, etc.
Pricing: $650 (3-month minimum)
11/10 Blogger
4 Blog Posts per Month
Monthly Strategy Call + Creative Direction
Monthly Content Planning + Scheduling
Topic Research for All Posts
Keyword Research (find the best topic/angle)
Writing, Editing, Publishing, SEO
Blog Performance Reporting (monthly via email)
3 Social Posts Per Blog (graphics and captions)
Pinterest, Instagram, LinkedIn, Facebook, etc.
Pricing: $1,100 (3-month minimum)
Eleven Outta Ten Blog Management
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Creative Strategy
To set you apart from the competition and create engaging content, I develop a custom, creative strategy for your blog that’s refreshed every six months based on what’s been most successful. Within this strategy document, I define…
- our marketing goals
- content pillars (areas of focus for blog topics)
- your brand voice
- our ideal reader
- key calls to action (what we want readers to do after reading)
- a clear schedule
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On-Brand Writing
How do I make sure your content sounds like you?
Years ago, when I first began my copywriting career, I spent months studying professional brand voice development and have since written 100+ blog posts, mastering this very skill.
Before we begin, I’ll study your brand voice, or help you define one, and together we’ll establish a clear vision for your blog.
This brand voice preparation will become my foundation for creating posts that not only sound like your brand but are representative of your passion and industry leadership.
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Customer-Focused Content
Each blog post requires plenty of thoughtful research and outlining before I ever start writing, and I’m intentionally trying to answer specific questions like…
What question about your business can I answer for your audience?
How can our answer be different from anyone else who’s answered this?
What question about your industry can I answer for your audience?
How can our answer showcase your expertise, experience, and authority?
How can we convey the passion behind your mission?
How can we convey the value of your services?
Blog Management is for You if…
✦ you want to save time by having answers to all of your audience’s questions in one place
✦ your blog is outdated or not currently achieving the results you’re looking for
✦ you’re passionate about providing value and insight to your audience, but simply don’t have the time to research, write, and publish monthly blog posts
✦ you have intentions of increasing website traffic, bookings, and brand loyalty
✦ you want to properly position your brand to be reflective of your mission and values
Written by Nicole
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Together, We’ll Create Blog Posts That…
Educate - defining a term, step-by-step guides, explaining a process, providing a list of vetted options, comparisons, answering common questions, case studies, etc.
Inspire - storytelling that speaks to your brand’s core message
Are Timely/Seasonal - covering the topics your audience wants to know right now, while still highlighting your offerings
Make Positive Reviews Interesting to Read - I interview one of your customers to tell their story and share why they love your business
Show BTS - give your audience a behind-the-scenes look into what it’s like running your business and what fuels your mission
… and so much more!